Splended question are a Edinburgh based cover band who play a range of music from the 70s to the present day. They preform at weddings, parties, the fringe festival, and corporate events. The band consists of six members: a lead singer, a pianist, a bassist, a guitarist, a sax player, and a drummer.
They had no previous branding and wanted a logo that would reflect their vibe and appeal to their target audience and venues. They wanted a logo that was modern, professional, and could be used on business cards, the kick drum cover and for use social media and marketing content.
We had a consultation to discuss their vision and target audience, as they are a function band they wanted to appeal to a wide range of people and client, so we decided on a modern and clean design that would be appropriate wether it was for a corporate function or in a beer garden.
Since establishing their brand, they have seen an increase in bookings and have been able to charge higher fees and hire additional band members.
June 2022